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Before you sell
About the auction     After the auction         
   
 

What happens if our company car does not reach the reserve price?
If a car is not sold at the auction, chances are down to a reserve price that is unrealistic. In these cases we recommend that the car be registered again, with a lower reserve price. We do not recommend that it is registered without change. Our experience has shown that: The lower the reserve price, the higher the level of dealer interest - this is due to bidders misconception that their chances of purchasing the vehicle are escalated. In reality their chances of purchasing at a lower price decline. Bidding activity increases due to like minded dealers also wishing to purchase the car at a lower price, this has the reverse effect, driving the sale price up.As a rule, you get the best price the first time the car is registered for auction - this is because many dealers will not allocate time bidding on the same car more than once. If they felt the reserve price was unrealistic in the first time place, tendencies are to ignore the car in subsequent auctions It is therefore important to lower the reserve price when registering a car again. The dealers cannot see your new reserve price, but they can see that it has been reduced in price, which increases their desire to bid.
   

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